Weekly Written Analysis 2

An iPod is a music storage device which stores music, movies, photos, and other items within a small case to fit into a pocket. When the iPod first came out, Apple (the manufacturer for the iPod and iPod Nano) came up with a slogan in 2001 to market their new music machine. The slogan was powerful enough to send millions of iPods into the hands of consumers all over the world. As Apple stated, "1,000 songs in your pocket" (Frommer, 2001), the interest in the petite electronic device soared.

Once iPod created a name for itself, Apple went on to develop even smaller iPod items such as the iPod mini, iPod Nano, and now the iPad. Each of these items has created such interest that Apple marketed them worldwide. As other mp3 manufacturers struggles to keep up, Apple continues to raise the bar and add things such as a built in radio and also built in camera.

The iPod Nano has been around for almost six years, redesigning the way consumers listen to music. Designed to hold music, movies, and photos, the Nano is one of the most sophisticated music devices of the time. The small, but sleek design attracts many people and the variations for colors can assist a customer in choosing the right color which matches their personality. Every two years, Apple (the creator of the iPod) comes out with a new design and color combinations for their products. In addition, the company also re-evaluates the memory size based upon customer needs and feedback.

In addition, the new and current Nano is half of the size of the last model and is square. On September 1, 2010, Apple unveiled this new iPod to the public. The latest Nano weighs less then 3/4 of an ounce and is available in seven colors. Since the company is all about efficiency, they removed the built in camera and people who have cell phones have a camera built in, Apple manufactures decided to allow the consumers more space internally for more music. This is a great gadget for people who on the go and want to take their music with them. In addition, since Apple has become a household name, it is easy to find compatible items to go along with any of your Apple items.

References:
Apple. (2010, October 9). Apple Inc. Retrieved October 9, 2010, from Apple Inc: http://www.apple.com/

Frommer, D. (2001, October 23). Business insider SAI. Retrieved October 9, 2010, from The iPod's Amazing Evolution: http://www.businessinsider.com/ipod-evolution-2010-9#oct-23-2001-1000-songs-in-your-pocket-1

Petracca, M. & Sorapure, M. (2007). Common culture: reading and writing about american popular culture. Upper Saddle River, NJ: Pearson Prentice Hall.